The Society for the Protection of Nature
The oldest and largest environmental organization in Israel, SPNI is dedicated to protecting the country's natural resources and landscapes. They engage in various conservation efforts, environmental education programs, and advocacy work to promote sustainability and environmental awareness across the nation.
Services
Date
Credits
Brand - Idan Vaaknin
Photography - Yuval Dax
Development - Codicate
Highlighting SPNI's Environmental Impact
The primary goal for SPNI's new website was to introduce and showcase their extensive efforts in protecting nature on multiple fronts. At any given time, SPNI has dozens of initiatives aimed at defending nature and the environment across the country.
Designing for Impact and Revenue
Each year SPNI conducts hundreds of field trips and outdoor activities and even operates its own network of hostels in prime locations.
As these offerings are SPNI's main source of income, it was essential to design the website with a focus on helping visitors quickly discover, understand, and purchase these services, ensuring both environmental impact and financial sustainability.
As these offerings are SPNI's main source of income, it was essential to design the website with a focus on helping visitors quickly discover, understand, and purchase these services, ensuring both environmental impact and financial sustainability.
Unifying SPNI's Massive Digital Presence
SPNI's site is vast, containing hundreds of pages and various content types. The first step for a project of this scope was to map it out. Previously, SPNI had multiple mini-sites, which led to inconsistencies, duplicated efforts, and a fragmented online presence.
Bringing everything together onto one platform made things easier, cheaper, and faster. This consolidation improved users' ability to find relevant information, enhanced SEO and campaign effectiveness, and streamlined the funnels for acquiring new members.
Bringing everything together onto one platform made things easier, cheaper, and faster. This consolidation improved users' ability to find relevant information, enhanced SEO and campaign effectiveness, and streamlined the funnels for acquiring new members.
Matan excelled in redesigning our website, consolidating multiple sites into one clear and effective platform. His ability to see the bigger picture and truly understand our goals is what make his standout from the crowd. He is trustworthy, reliable and it was a pleasure to work with him.
Merav Dvori Levi
Head of marketing, SPNI