Intriguing Visuals to Draw Readers In

The challenge in this project was to work with a large amount of text while still trying to get people to read it. The solution I found was a design that, beyond providing a unique experience, also ignites imagination and curiosity, making people want to understand what they are seeing—leading them to read the text.

Distilling Text to Create Visual Stories

Each story received its own illustration and animation, designed to generate enough interest to lead the site visitor to delve into the text. To achieve this, it was necessary to distill each story into key visual elements and understand what could be taken from it to create a visual story.

A Good Idea Is Nothing Without Great Execution

Once the design concept for the project began to take shape, it was clear to me that this was the kind of project that combines all my skills as a designer and presented a unique opportunity for me to shine.

The project allowed me to integrate concept creation, illustration, design, animation, and development, ultimately leading to a result I am proud of to this day, which has also won several awards.

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The Decade Report

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I can wholeheartedly say that Matan is the kind of designer you want by your side when there are serious challenges related to complexity – an idea, an interface or an entire system with multiple stakeholders. Matan's ability to simplify, clear the noise and identify the minimum necessary, are what makes him an exceptional designer, and the products that come out under his hands to the magic of elegance and functionality.

Oran Huberman

CEO. Kayma

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