Cognit
New identity & website for Cognit — A UX & Usability testing agency helping companies build and plan complex product, test product, and pass FDA regulations. I worked with them to create a fresh & serious brand that reflects Cognit’s core value: Highly professionals, with a personal touch.
Services
Date
Designing a Website That Inspires Trust
The website redesign aimed to communicate professionalism and reliability, highlighting the company’s ability to manage large projects across various verticals. The project focused on a fresh approach to presenting their content and services effectively. The new design fosters confidence and reinforces trust in Cognit's expertise.
Balancing Between Professional and Personal
Cognit’s brand was designed with the Values of professional, yet personal in mind. The design is trying to reflect the tension between being fresh and edgy, while still keeping the personal touch of a small company.
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Consistent Identity with Endless Possibilities
Once the design guidelines are established, creating a wide range of graphics and icons becomes effortless, offering limitless possibilities. This flexibility allows the brand to expand and evolve while maintaining consistency and recognizability
Collaborating with Matan was an absolute delight. Not only did he grasp our needs, but his ability to articulate his design decisions, reassure us, and keep the focus on what truly mattered was truly remarkable. His patience, clear communication, and dedication to perfection made the entire process seamless and thoroughly enjoyable.
Moran Sinai
CEO & Co founder, Cognit